WOW air is expanding its presence in Icelandic tourism market with plans to build a new hotel in Kópavogur, just south of the capital Reykjavík. The airline, which was founded in 2011, describes itself as “the airline with the biggest smile and lowest prices”. Currently serving 23 destinations in Europe, the USA, and Canada, the airline has grown rapidly in less then five years.
The airline has its eyes set on the Kársnes area in Kópavogur. According to Morgunblaðið newspaper, WOW air will also move its corporate headquarters, currently in central Reykjavík, to the new site in Kópavogur.